Most writers strive to be published authors. Writers pour words onto a screen hour after hour crafting magnificent stories. Once the finished and polished material has been completed, it is ready to be read. Besides your amazing PR marketing package, all authors need readers.
Getting book reviews is an uphill battle as it is so when a writer solicits and receives these coveted book reviews, most have no idea what to do with them when they finally do receive them. What do you do with a book review? Here are some pointers on what to do when you receive book reviews.
What to Do With a Review
- Do not directly copy and paste the entire review as it has been written. You do not want an entire page of your book to be what someone else has written about your book. No reader will read past the first few lines anyway. It is a waste of valuable book space.
- Cut out the non-essential parts of your book review. You don't need long narratives or background. Some book reviews can be long-winded. And much of the information is not needed.
- Make sure to list who wrote the review, their organization, and/or their books, articles, etc. You want real people to read your books. Do not fabricate names. Also, by including the reviewer's products, you gain credibility. Advertising for an established author may be reciprocated later when the author promotes his/her next book.
- Keep magical words like "amazing", "thrilling", and "exciting". You want your readers to be hooked from the from the reviews straight to the story.
- Proofread, spell check, grammar check to an extent. Even though the reviewer may not be a professional writer, you may tweak the small things. Al though do not rewrite the review.
- Keep it simple and to the point. You only want the essentials of each review. Remember, you will have a lot of reviews to include - make them all fit.
- Save all your reviews for future books, marketing and PR materials, and your website.
Good reviews boost your readership because book buying is a community-type of sharing. People share their favorites with family, friends, and coworkers. People also share their books with strangers. Good reviews also let you know what was great and interesting about your story and what you can capitalize on in your next book.
Bad reviews can work for and against you. When someone tells another person something they read was terrible, the other person can be intrigued. They may wonder what was so bad about it and want to see for themselves. On the other hand, bad reviews may point out that your story and/or writing was terrible. If you are an established author, bad reviews tell the reader that your latest book is not as good as your last one. If you are an established author with a fan base, you need to make sure you maintain good reviews to keep your readership community.
Remember, the purpose of your book review is to entice the reader to read your book. The reader wants to know if your book is worth buying and reading. Well established authors have a fan base. New authors need to create a fan base. The first step is creating amazing marketing materials, and that includes many short, concise reviews. The next step is to get your book read. Then, ask for reviews. Not all readers will provide reviews and some may even leave bad reviews. Keep them all.